Designing Brand Identity / 6th edition

A Comprehensive Guide to the World of Brands and Branding

Voorzijde
46,95
Levertijd: 4 werkdagen
+
Bestel
ISBN: 9781119984818
Uitgever: Wiley
Verschijningsvorm: Hardcover
Auteur: Alina Wheeler Rob Meyerson
Druk: 6
Pagina's: 352
Taal: Engels
Verschijningsjaar: 2024
Vervanger van: 9781118980828
NUR: Kunstzinnige vorming algemeen

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands. 3 sections: brand fundamentals, process basics, and case studies


100+ branding subjects, from culture and social media to positioning and guidelines


50+ all-new case studies that describe goals, process, strategy, solutions, and results


New content on AI, VR, social justice, iconography, and evidence-based marketing


800+ images, diagrams, and examples of brand touchpoints


400+ quotes from branding experts, executives, and design gurus Designing Brand Identity is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients. Paula Scher


Partner


Pentagram If you read one book on branding this year, make it Designing Brand Identity. The 6th edition features everything you need to know to build a killer brand identity--all done in a hands-on, practical manner. Ana Andjelic


Chief Brand Officer, Esprit


Author, The Business of Aspiration Designing Brand Identity is the book that first taught me how to build brands. For over a decade, it's been my blueprint for using design to impact people, culture, and business. Alex Center


Founder/Creative Director


CENTER Branding, demystified. Bursting with pragmatic insights you won't find anywhere else and all new case studies from around the world, this book is an essential guide for anyone building a brand today. Sunny Bonnell


Cofounder + CEO


Motto(R) Want to understand what branding really is--and how it's done? Get your hands on Alina Wheeler and Rob Meyerson's Designing Brand Identity. Chris Do


Founder + CEO


The Futur Designing Brand Identity stands as a testament to Alina Wheeler's legacy of creating resources that shape creative thinking and strategic branding. The Chobani Creative Team is humbled to be included in these pages. May Aboubakr


Vice President, Creative + Marketing Operations


Chobani