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Nieuwe drukken (32)
Een overzicht met nieuwe drukken van studieboeken die relevant zijn binnen het hoger onderwijs.
Strategic Management / 10th edition
2024 || Paperback || Richard Lynch e.a. || SAGE
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
Cutting-edge conte...
Introduction to Sport Marketing / 3rd edition
2024 || Paperback || Aaron C.T. Smith || Taylor & Francis
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...