Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises.

The 14th Edition shows how businesses can respond when faced with the unexpected, such as the COVID-19 pandemic, Ukraine–Russia war, and inflation, so you’re ...

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...