Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas--and progress itself. The authors examine how human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated.ated.

Does language reflect the culture of a society? Is our mother-tongue a lens through which we perceive the world? Can different languages lead their speakers to different thoughts? This title states that contrary to the fashionable academic consensus of today, the answer to all these questions is - yes.

Comprehensive and accessible—perfect for mastering the fundamentals of fixing electronics without taking a formal course

How to Diagnose and Fix Everything Electronic, Third Edition details how to repair consumer electronics products ranging from modern digital devices to some older technologies. Filled with expert insights, case studies and sleuthing techniques from a former professional technician, it provides great guidance on how to assemble a workbench, operate the latest test equipmen...

A fresh and innovative perspective on urban issues and creating sustainable cities

In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.

This book tells the story of an idea that spread from city t...

Master the sonography content and skills you need to prepare for, and succeed in, your specialized career! Introduction to Sonography and Patient Care, 2nd Edition, provides essential information and real-world applicable content, bridging the gap between didactic and clinical training. An easy-to-understand writing style and logically organized format take you step by step through each aspect of this dynamic, rewarding, and continually evolving imaging specialty.    *Features an all-new, f...

For business professionals looking to advance their careers through improving their English, Business Result Second Edition is a practical Business English course that focuses on real, relevant communication skills they can immediately use in the workplace.

The easy-to-use, flexible and adaptable materials with comprehensive support and guidance from the Teacher's Book allow teachers to tailor their lessons to the needs of their students

with minimum

effort.

With new Online Practice providing...

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

Offering the most geometric presentation available, Linear Algebra with Applications, Fifth Edition emphasizes linear transformations as a unifying theme. This elegant textbook combines a user-friendly presentation with straightforward, lucid language to clarify and organize the techniques and applications of linear algebra. Exercises and examples make up the heart of the text, with abstract exposition kept to a minimum.

Exercise sets are broad and varied and reflect the author's creativity a...