Combining business wisdom with insightful and entertaining stories, this book shows us how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

From the Middle Ages to the twenty-first century, The Norton Anthology of English Literature, Eleventh Edition, showcases exciting new authors, works, and textual clusters that demonstrate the relevance of literature to contemporary students and trace the creative arc that has yielded the ever-changing and ever-fascinating body of material called English literature. This anthology offers the experience of literature as part of the world—not apart from it. It is also now available in ebook f...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

The updated third edition of this book scrutinizes anew the history of anthropological theory. Covering key concepts and theorists in a lively style, Engaging Anthropological Theory examines the historical context of anthropological ideas and the contested nature of anthropology itself.

Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

This best-selling textbook continues to lead the way in providing an approachable and wide-ranging introduction to politics. It covers the key concepts, theories and debates, actors and institutions that drive politics, exploring their application and relevance to contemporary political developments. This sixth edition's new co-author, Matthew Laing, builds on previous editions and provides significant revisions to chapters covering populism, elections, global policing, security and governanc...

In The Fundamentals of Ethics, Sixth Edition, author Russ Shafer-Landau employs a uniquely engaging writing style to introduce students to the essential ideas of moral philosophy. Offering more comprehensive coverage of the good life, normative ethics, and metaethics than any other text of its kind, this book also addresses issues that are often omitted from other texts, such as the doctrine of doing and allowing, the doctrine of double effect, ethical particularism, the desire-satisfaction t...

Beyond Multiple Linear Regression: Applied Generalized Linear Models and Multilevel Models in R is designed for undergraduate students who have successfully completed a multiple linear regression course, helping them develop an expanded modeling toolkit that includes non-normal responses and correlated structure. Even though there is no mathematical prerequisite, the authors still introduce fairly sophisticated topics such as likelihood theory, zero-inflated Poisson, and parametric bootstrapp...