Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics ...

Doctor Faustus exists in two versions, both of which were edited from performances in the time of Marlowe. Both are considered to be authentic, but there are notable differences, both the b text containing additional scenes as well as different wording.

Human Resource Management introduces you to the daily tools and skills you'll need to function as successful managers, in both HR and business in general. Using a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. With a heavy focus on emerging industry trends and the positive impacts of technology on HR, the 17th Edition prepares you with everything you need to be effective managers and...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...

For one-semeseter sophomore- or junior-level courses in Differential Equations. Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. Also available in the version Fundamentals of Differential Equations with Boundary Value Problems, these flexible texts offer the instructor many choices in syllabus design, course emphasis (theory, methodology, applications, and numerical methods), and ...

For courses in computer programming for business and engineering. Introduction and Advancement in C++ ProgrammingAbsolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely.

Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C++ language. The Sixth Edition covers everything from basic sy...

For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of teac...

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

The leading introduction to computer algorithms in use today, including fifty algorithms every programmer should know Princeton Computer Science professors, Robert Sedgewick and Kevin Wayne, survey the most important computer algorithms in use and of interest to anyone working in science, mathematics, and engineering, and those who use computation in the liberal arts. They provide a full treatment of data structures and algorithms for key areas that enable you to confidently implement, debug,...