Export planning met MyLab / Druk 2

A 10-step approach

Voorzijde
Achterzijde
Inkijkexemplaar
45,95
Vandaag besteld,
morgen verzonden
Met 5% studentenkorting
voor 43,65 i
Andere versies
+
Bestel
ISBN: 9789043035705
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Joris Leeman
Druk: 2
Relevante opleidingen: Bedrijfskunde European Studies Logistics Management
Pagina's: 280
Taal: Engels
Verschijningsjaar: 2021
Voorgeschreven bij o.a.: Hogeschool Rotterdam Haagse Hogeschool (HHS)
Vervanger van: 9789043017084
NUR: Economie, recht en bedrijfskunde HOGER ONDERWIJS

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning will enable readers to:

* systematically select and plan entries into new international markets;

* enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and fi nance;

* assemble a sound line of reasoning from strategy to implementation.

Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this second edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities.

This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.