A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

A fascinating investigation of our ability to navigate: from the earliest humans, to cutting-edge spatial neuroscience, and the increasing loss, in today's world, of our ability to find our way.

A new model for understanding and optimising your decision making skills by a leading behavioural economist*

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Have you ever set yourself a goal but struggled to achieve it?

In a world overflowing with choices and distractions, indecision can be paralysing. It can lead to missed opportunities, stress, even damaged relationships. In The Decisive Mind, decision making expert Professor Sheheryar Banuri provides a new framework to choose the life you want, one decision at a time.

Using r...

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: ...

A ground-breaking look at gender and sex from the world's leading primatologist and New York Times bestselling author of Are We Smart Enough To Know How Smart Animals Are?

'Brilliant and fascinating... brings a scientific, compassionate and balanced approach to some of the hottest controversies about sex and gender' Yuval Noah Harari, author of Sapiens, Homo Deus and 21 Lessons for the 21st Century

How different are the sexes? Is gender uniquely human? Where does gender identity originate?

Dr...

Why might an orangutan care which toothpaste you choose? What does your mobile phone have to do with wind turbines? And can your morning coffee really power a bus?Economics affects every aspect of our lives, from the clothes on our backs to the bread on our tables and the fuel in our cars. And there are huge changes afoot as the global green revolution sweeps across the globe.In this vibrant and eye-opening book, economist and broadcaster Dharshini David follows the course of an average day -...

Discover the final puzzle piece to complete Darwin's theory of evolution in this landmark book from one of today's most inventive scientists

A powerful new edition of the Wall Street Journal bestseller that helps leaders build radically more human and capable organisations.