Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.

This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...

For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.

This title is available with MindTap, a flexib...

The extraordinary story of how the human brain evolved . . . and is still evolving.

Oxford University professor and award-winning researcher Paulo Savaget reveals the ways that the scrappiest organizations problem solve and how everyone can use the same tools at work and in life.

'Dust is a book with an extraordinary global story to tell, but - and - also with an ethical argument to advance. Robert Macfarlane

'Superb . . . Dust, an intriguing study by geographer Jay Owens, shows why particles of all kinds are both nature's salvation and its poison.' Telegraph

'Like a detective dusting for fingerprints, Jay Owens masterfully reveals the hidden traces of modernity by following some of its smallest fragments.' James Vincent, author of Beyond Measure

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Dust may s...

Life is Simple highlights the role of simplicity in science, and in particular its favourite tool, Occam's razor.

A fascinating and accessible introduction to the key ideas of genetics.

The instant Sunday Times bestseller from the ultimate AI insider- the only book you need to read on this subject. AI. SYNTHETIC BIOLOGY.

QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.

From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google. 'Fascinating, well-written, and important' Yuval Noah Harari, author of Sapiens'Deeply rewarding and consistently astonishing' Stephen Fry'An excellent guide for...