Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.

The deep sea is the last, vast wilderness on the planet. This is the story of how we imagine, explore and exploit it.

For centuries, myth-makers and storytellers have concocted imaginary monsters of the deep, and now scientists are looking there to find bizarre, unknown species, chemicals to make new medicines, and to gain a greater understanding of how this world of ours works. With an average depth of 12,000 feet and chasms that plunge much deeper, it forms a frontier for new discoveries.

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A ground-breaking exploration of the emerging field of genome writing and its profound implications for healthcare, the environment and the global economy

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...

In Our Iceberg is Melting, a simple fable about penguins encapsulates vital truths about embracing change and illustrates how adaptability can yield prosperity, while resistance can lead to peril, in an ever-changing world. The penguins are living happily on their iceberg as they have done for many years. Then one curious penguin discovers a potentially devastating problem threatening their home – and pretty much no one listens to him.

The characters in this fable are like people we recogni...

'How Emotions Are Made did what all great books do. It took a subject I thought I understood and turned my understanding upside down' – Malcolm Gladwell, author of Talking to StrangersWhen you feel anxious, angry, happy, or surprised, what's really going on inside of you?Perhaps you thought of your emotions as automatic and reactive, a response to the world around you. The thrill of seeing an old friend, the fear of losing someone you love – each of these sensations seems to arise automat...

This third edition of an international bestseller--over 2 million copies sold worldwide and translated into 33 languages--details how its powerful insights on motivation, conflict, and collaboration can benefit organizations as well as individuals.

Since its original publication in 2000, Leadership and Self-Deception has become an international word-of-mouth phenomenon. Rather than tapering off, it sells more copies every year. The book's central insight--that the key to leadership ...

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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