The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking.

McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition

Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...

This book incorporates real-world case studies to show how organisations and leaders can adapt after the COVID-19 pandemic. Drawing from expert opinions across the world to highlight the current challenges and opportunities within this sector, it explores how these ideas can be effectively applied within the workplace.

Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

What is Human Resource Strategy? How are human resource strategies formulated and how can we explain the variance between what is espoused and what is actually implemented? Human Resource Strategy, third edition, provides an overview of the academic and practitioner responses to these and other questions.

This new edition builds on the success of the first edition. It has been enhanced to embrace new topics including Due Dilgence, EHS Auditing, Process Safety, Auditing, and a chapter summarizing auditing with the relevant ISO standards. The rest of the book has been updated to fit with the guidance and requirements set out with the changes in the ISO standards.

The goal of this book remains the same, to provide a "down to earth" guidance for managers and specialists in organizations who are co...

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...