Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

There is considerable national variation in the professionalization and status of the management accountant. Although researchers from different countries have contributed to our knowledge about tasks and roles, we have limited insights into the development, education, and socio-cultural influences in different countries and surprisingly little is known about the local and national contexts in which these roles are learned and performed. This book bridges this research gap using two complemen...

Exploring the past with hi-tech tools of modern archaeology, geology and astronomy, Hancock exposes an eerie network of connections between Egyptian pyramids, Andean temples, spherical geometry, and astro-navigation. He makes claim for a lost civilization that flourished during the last ice age.

The updated edition of the book that has changed millions of lives with its insights into the growth mindset.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with...

Mixing memoir, travel and popular science, Adventures in Volcanoland is written with warmth and lyricism and a captivating fascination with these mountains of fire that will show how they have and continue to shape our planet, and its future.

A thoroughly revised edition of the bestseller Getting Things Done, with tips and tools relevant to today's ever-changing work environment

We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, and strangers. We know that feedback is essential for professional development and healthy relationships - but we dread it and even dismiss it. This book teaches you how to take criticism productively.