Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

The definitive reference for identification, diagnosis, and treatment in veterinary parasitology Veterinary Parasitology serves as a comprehensive reference on the subject for both specialists and general practitioners. The fifth edition has undergone significant updates to reflect recent advances in research and medical practice. It has been restructured and now more accessible and user-friendly. For ease of reference, the new edition is divided by parasite taxonomy and host species includin...

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...