Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

In 1968, an engineering student broke high jump records around the world, not by being stronger or more agile than everyone else, but by fundamentally changing the way he leapt over the bar. In 1987, a newly-formed advertising agency supercharged the marketing of a young brand called Nike by introducing a fresh tagline: "Just Do It." Both pioneers had unwittingly discovered something critical about problem-solving that eluded their less creative competitors. It's not just about how you climb ...

Authoritative and comprehensive resource on the disease process and clinical management of dental caries. Dental Caries: The Disease and Its Clinical Management, 4th Edition maintains the same focus on high-level coverage of the disease etiology and process, clinical assessment and prognosis and wider public health issues connected with dental caries management, including an enhanced focus on caries control. Fully updated throughout, the chapters that discuss theory emphasize how the knowledg...

The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict.

"Stress," "burn out," "mental overload": the twentieth and twenty-first centuries have witnessed an unrelenting expansion of the meaning of fatigue. The tentacles of exhaustion insinuated themselves into every aspect of our lives, from the workplace to the home, from our relationships with friends and family to the most intimate aspects of our lives. All around us are the signs of a "burn-out society," a society in which fatigue has become the norm. How did this happen?

This pioneering book e...

The definitive reference for identification, diagnosis, and treatment in veterinary parasitology Veterinary Parasitology serves as a comprehensive reference on the subject for both specialists and general practitioners. The fifth edition has undergone significant updates to reflect recent advances in research and medical practice. It has been restructured and now more accessible and user-friendly. For ease of reference, the new edition is divided by parasite taxonomy and host species includin...