Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life.

After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald ...

Management accounting has been the basic toolbox in business administration for decades. Today it is an integral part of all curricula in business education and no student can afford not to be familiar with its basic concepts and instruments.

Wood is one of the best materials for construction on account of its versatility; this book presents the work of thirty international architects who work with wood.

Lavishly illustrated resource for homeowners and interior designers with over 600 colour photographs of the world's most beautiful interiors - modern design at its very best.

An illustrated selection of work by Dutch architects in densely populated areas, giving new purpose to existing buildings that have become unwanted.

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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In the early 1990s, a new concept was coined: 'evidence-based medicine' (EBM). After a remarkably short time, EBM was virtually all-pervasive in medicine and healthcare throughout the world. Even outside the domain of healthcare, the new concept became fashionable, for example in the shape of (pleas for) 'evidence-based management' and 'evidence-based policy'. In short, 'evidence-based' developed into one of the mantras of the current era.

This book uses history as a tool to gain insight into ...

Everyone might have an idea about what constitutes a stable personality, but actually defining it is difficult. The same applies to the concept of a stable ship. Nevertheless, the term ‘stability’ is still applied to all types of vessels in many regulations.

Stability affects the safety of the ship and its crew, as well as the environment. Therefore, it is essential that each crew member understands the meaning of stability, irrespective of their position or which type of ship they are wo...

This textbook covers the design and analysis of steel structures for buildings according to EN 1990 (Eurocode 0), EN 1991 (Eurocode 1) and EN 1993 (Eurocode 3).

• Chapter 1 describes the theory and background of EN 1990 in terms of structural safety, reliability and the design values of resistances and actions.

• Chapter 2 deals with actions and deformations described in EN 1991. The permanent loads and variable actions and in particular the imposed loads and the snow and wind actions are...

Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Th...