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Resultaten (1556)
morgen verzonden
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
2025 || Paperback || Wided (B&C Consulting Group) Batat || Taylor & Francis Group Limited
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
vandaag verzonden
Special Event Production: The Resources / 2nd edition
The resources
2015 || Paperback || Doug Matthews || Taylor & Francis
This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
This new edition includes:New content on: new audio -visual technolo...
The Copywriter's Handbook (4th Edition)
A Step-By-Step Guide to Writing Copy that Sells
2020 || Paperback || Robert Bly || St Martin's Press
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
Performance Management in the Public Sector
2025 || Paperback || Wouter Van Dooren e.a. || Taylor & Francis Ltd
This fully revised third edition provides a comprehensive exploration of performance management in the public sector, incorporating nearly 200 new references from the latest decade of performance management research. The book presents fresh evidence on the uses and effects of performance management.
Sustainable Management
A Complete Guide for Faculty and Students
2024 || Paperback || Petra Molthan-Hill || Taylor & Francis
Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.
morgen verzonden
Managing People in Sport Organizations / Druk 3
A Strategic Human Resource Management Perspective
2025 || Paperback || Tracy (RMIT University Taylor e.a. || Taylor & Francis Group Limited
Now in a fully revised and updated third edition, Managing People in Sport Organizations is a comprehensive introduction to the theory and practice of managing people within a strategic framework.
morgen verzonden
Gen Z in Work
A Practical Guide to Engaging Employees Across the Generations
2025 || Paperback || Karina Ochis || Taylor & Francis Group Limited
This concise and clear book provides actionable solutions to every manager’s and leader’s newest problem: How to work effectively with Gen Z employees.
morgen verzonden
How to Make Work Not Suck
Honest Advice for People with Jobs
2025 || Paperback || Carina Maggar || BIS Publishers BV
In this straight-talking guide to the real world of work, discover over 120 irreverent, unusual but always useful insights for anyone who wants to reach their career goals and be better at what they do. Full of genuinely helpful advice that everyone wishes they'd been given on their first day.
morgen verzonden
An Introduction to Systems Psychodynamics
Consultancy Research and Training
2025 || Paperback || David Lawlor e.a. || Taylor & Francis Group Limited
This book provides an introduction to systems psychodynamic theory and its application to organisational consultancy, research and training, outlining systems dynamics methods and their historical and theoretical developments.
morgen verzonden
How to Sell Anything to Anybody
2024 || Paperback || Joe Girard || Simon & Schuster Nederland B.V.
Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century.
