The Lean Startup

How Relentless Change Creates Radically Successful Businesses

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ISBN: 9780670921607
Uitgever: Penguin Books
Verschijningsvorm: Paperback
Auteur: Eric Ries
Druk: 1
Pagina's: 320
Taal: Engels
Verschijningsjaar: 2011
NUR: Algemene economie

Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.