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Resultaten (1552)
A First Look at Communication Theory ISE / 11th edition
2022 || Paperback || Em Griffin e.a. || McGraw-Hill
The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...
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One Page Business Strategy, The
Streamline Your Business Plan in Four Simple Steps
2025 || Paperback || Marc Van Eck e.a. || Pearson Benelux B.V.
Translation of the author's Business plan op 1 A4.
Innovation Management and New Product Development / 7th edition
2020 || Paperback || Paul Trott || Pearson || ook als eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...
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Work Psychology / 7th edition
Understanding Human Behaviour in the Workplace
2022 || Paperback || John Arnold e.a. || Pearson || ook als eBook
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...
International Business (e-book)
2020 || E-book via Bookshelf || Simon Collinson e.a. || Pearson
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations w...
Global Marketing, Global Edition (e-book)
2019 || E-book via Bookshelf || Mark C. Green e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global ...
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, , Global Edition (e-book)
2022 || E-book via Bookshelf || Courtland Bovee e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.
Business Communication Essentials: Fun...
Business Analytics / 3rd Global Edition
2020 || Paperback || James Evans || Pearson
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analyt...
Management Accounting for Decision Makers / 10th Global edition
2021 || Paperback || Peter Atrill e.a. || Pearson
Understand management accounting principles and techniques from theory to practice and develop the skills to make informed business decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing you to the essential management accounting concepts and methods from theory to practice and supporting your learning in real-life decision making. Accessible and easy to understand, this comprehensive text is ideal f...
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Business and Professional Communication Playbook
Essential Skills for Tomorrow's Workplace
2023 || Paperback || Michelle T. Violanti e.a. || SAGE
Business and Professional Communication Playbook teaches students the essentials of business communication and necessary skillset that employers look for today through skill building exercises, engaging examples, practical and professional tips, and real-world experiences and insights from recent graduates and working professionals.
