Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

The latest edition of this highly successful textbook introduces the key techniques and concepts involved in cloning genes and in studying their expression and variation. The new edition features: Increased coverage of whole-genome sequencing technologies and enhanced treatment of bioinformatics. Clear, two-colour diagrams throughout.

A dedicated website including all figures. Noted for its outstanding balance between clarity of coverage and level of detail, this book provides an excellent in...

A tale from the Brothers Grimm provides inspiration for three gifted students from the world-renowned Art Center College of Design in Pasadena, California. Khang Le, Mike Yamada, and Felix Yoon were guided by their instructor, Scott Robertson, to create original design solutions for the environments, characters, props, and vehicles found within The Skillful Huntsman . The trio's sketches and full-color renderings thoroughly document the creative process of concept design, revealing a host of ...

Written by an expert in the game industry, Christer Ericson's new book is a comprehensive guide to the components of efficient real-time collision detection systems. The book provides the tools and know-how needed to implement industrial-strength collision detection for the highly detailed dynamic environments of applications such as 3D games, virtual reality applications, and physical simulators. Of the many topics covered, a key focus is on spatial and object partitioning through a wide var...

For courses in General, Organic, and Biological Chemistry (2 - Semester) This package includes MasteringChemistry(TM) A Clear, Flexible Approach to Chemistry for the Modern Classroom Active learning, an increased focus on clinical examples, updates based on current teaching and research findings, and digital innovations designed to engage and personalize students' experience make Fundamentals of General, Organic, and Biological Chemistry simply the best choice for students with a future in al...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors. With numerous color figures, this classroom-tested book focuses on both foundational computer science concepts and engineering topics.

It covers abstraction, algorithms, logic, graph th...

A leader in the field of data visualization, Stephen Few exposes the common problems in dashboard design and describes its best practices in great detail and with a multitude of examples in this updated second edition. According to the author, dashboards have become a popular means to present critical information at a glance, yet few do so effectively. He purports that when designed well, dashboards engage the power of visual perception to communicate a dense collection of information efficie...

This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by...

Business Marketing Management leert je hoe bedrijven die in de zakelijke markt opereren, invulling geven aan hun marketingbeleid. Deze uitgave is zeer toegankelijk dankzij het duidelijke taalgebruik en de aansprekende praktijkvoorbeelden.

Waarom kiezen voor Business Marketing Management?

* helder en toegankelijk geschreven;

* aansprekende praktijkvoorbeelden;

* handige ondersteunde website met extra studiemateriaal.

Dit boek geeft je inzicht in zakelijke markten en leert je onder andere hoe j...