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Hogeschool Utrecht (263)
Method Meets Art / 3rd Edition
Arts-Based Research Practice
2023 || Paperback || Patricia Leavy || Guilford Publications
Ideal for courses in multiple disciplines, the third edition of this award-winning text has been revised and updated with new topics, examples, and guiding questions to introduce each chapter’s sections. Patricia Leavy presents a practical guide to the full range of arts-based research (ABR) genres--narrative inquiry, fiction-based research, poetry, music, dance, theatre, film, and visual art. Each genre-specific chapter is paired with an exemplary research article or online video link (at ...
The Future of Management
2021 || Hardcover || Gary Hamel e.a. || Harvard Business Review Press
What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.
Why? The management paradigm of...
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Developing a Business Case
2010 || Paperback || Harvard Business Review || Harvard Business Review Press
How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...
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UX for Developers
How to Integrate User-Centered Design Principles Into Your Day-to-Day Development Work
2018 || Paperback || Westley Knight || APress
Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products.
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Brave New World
Special 3D Edition
2022 || Paperback || Aldous Huxley || Vintage Publishing
WITH INTRODUCTIONS BY MARGARET ATWOOD AND DAVID BRADSHAWFar in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free.
A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress... Huxley's ingenious fantasy of t...
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Polymer Chemistry / 2nd edition
2023 || Hardcover || Sebastian Koltzenburg e.a. || Springer
Awarded the Literature Prize of the VCIThis comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Polymers are unique molecules and have properties different from any other class of materials. We encounter them in everyday life, not only in the form of the well-known, large-volume plastics such as PE or PP or the many other special polymers, some of which are very specifically modified but also in nature as polymeric biomolecu...
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WOW Worlds of Wonder
Experience Design for Curious People
2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...
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Wicked Arts Assignments
Practicing Creativity in Art, Music, Design, Dance
2022 || Paperback || Emiel Heijnen e.a. || Valiz
Wicked Arts Assignments zijn gewaagde, ongebruikelijke, dwarse, grappige, poëtische, inspirerende, sociaal betrokken of anderszins uitdagende kunstopdrachten. Iedereen die kunstlessen geeft, kent ze: zo'n opdracht die ogenschijnlijk simpel is, maar die deelnemers, studenten en leerlingen maximaal uitdaagt. Veel kunstenaars, musici, theatermakers, dansers en kunstdocenten hebben die ene favoriete, vaak gebruikte opdracht waarin alles samenkomt: artistieke visie, pedagogische aanpak en liefde ...
Introduction to Algorithms / 4th edition
2022 || Hardcover || Thomas H. Cormen e.a. || MIT Press
A comprehensive update of the leading algorithms text, with new material on matchings in bipartite graphs, online algorithms, machine learning, and other topics.
Some books on algorithms are rigorous but incomplete; others cover masses of material but lack rigor. Introduction to Algorithms uniquely combines rigor and comprehensiveness. It covers a broad range of algorithms in depth, yet makes their design and analysis accessible to all levels of readers, with self-contained chapters and algor...
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The Psychology of Advertising
2020 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...