Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers ...

This welcome new edition discusses bioprocess engineering from the perspective of biology students. It includes a great deal of new material and has been extensively revised and expanded. These updates strengthen the book and maintain its position as the book of choice for senior undergraduates and graduates seeking to move from biochemistry/microbiology/molecular biology to bioprocess engineering.

All chapters thoroughly revised for current developments, with over 200 pgs of new material, in...

"Powerful... definitive... Rohde tells the Srebrenica story with all the shades of gray the truth demanded.” —The Washington Post

In 1996, at the height of the Bosnian wars, a correspondent for The Christian Science Monitor named David Rohde uncovered a horrifying story that became an enduring symbol of the genocidal nature of that conflict, earning him his first Pulitzer Prize. Endgame is the full-length narrative of the nightmare he stumbled upon in the town of Srebrenica, wher...

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

Ship Construction, Seventh Edition, offers guidance for ship design and shipbuilding from start to finish. It provides an overview of current shipyard techniques, safety in shipyard practice, materials and strengths, welding and cutting, and ship structure, along with computer-aided design and manufacture, international regulations for ship types, new materials, and fabrication technologies. Comprised of seven sections divided into 32 chapters, the book introduces the reader to shipbuilding, ...

The latest instalment in the Manufacturing Guides series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and long-established to cutting-edge technologies.

face2face Second edition is the flexible, easy-to-teach, 6-level course (A1 to C1) for busy teachers who want to get their adult and young adult learners to communicate with confidence.

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and mi...

A fresh, timely book from a rising star - this is an excellent resource for students and researchers of everyday life, activism and sustainability across the social sciences. It provides a useful theoretical and methodological framework for understanding everyday practices, and uses real world case-studies to bring it to life.