Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web.

All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social m...

Across the last forty years, epidemiology has developed into a vibrant scientific discipline that brings together the social and biological sciences, incorporating everything from statistics to the philosophy of science in its aim to study and track the distribution and determinants of health events. A now-classic text, the second edition of this essential introduction to epidemiology presents the core concepts in a unified approach that aims to cut through the fogand elucidate the fundamenta...

Leadership isn't complicated keep it simple and make it count. This new edition of Steve Radcliffe's uniquely powerful, successful and practical framework will show you how to develop faster as a more confident and capable leader. This compact, instantly-applicable guide to developing leadership skills contains practical insights, straightforward actions and plain guidelines to accelerate your growth as a leader.

The framework is derived from expert coach Steve Radcliffe's work with real lead...

Solution Focused Brief Therapy: 100 Key Points and Techniques provides a concise and jargon-free guide to the thinking and practice of this exciting approach, which enables people to make changes in their lives quickly and effectively. It covers:

- The history and background to solution focused practice

- The philosophical underpinnings of the approach

- Techniques and practices

- Specific applications to work with children and adolescents, (including school-based work) families, and adults

-...

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

Equine Behavior: A Guide for Veterinarians and Equine Scientists is written for all those who really want to know what makes horses tick. Behavioral problems in the stable and under saddle are of concern to equine veterinarians worldwide because they lead to welfare issues, abuse and ultimately wastage. Equine veterinarians, trainers and handlers must be aware of each horse's behavior as a first step in detection of problems, whether they are clinical maladies or training issues.

As they cons...

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established ...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

An excellent and accessible introductory textbook on diversity and inclusion, covering birth to 8.

Practical ideas and advice to help dyslexic students with their studies.