Vrouwen achter het stuur van een racewagen? Veel mannen hadden destijds al moeite met de gedachte dat vrouwen aan het snelverkeer deelnamen, of dat ze kiesrecht kregen en zelf beslissingen konden nemen. Het idee van ‘vrouwen op het circuit’ was in deze kleinburgerlijke kringen net zo bizar als gelijkheid van rassen. In die bekrom¬pen optiek was autosport een strikte mannenaangelegenheid en had het zwakke geslacht een dagtaak in de huishouding. In de luchtvaart hadden verschillen¬de vrou...

Dit handzame boek beschrijft in vogelvlucht alle aspecten rondom projectmanagement. Van een goed hanteerbare definitie, tot beschrijvingen van projectinrichting en fasering. Daarbij biedt het boek een overzicht van veel gebruikte projectaanpakken en digitale projectomgevingen. Naast theorie bevat het boek ook meningen en ervaringen uit de praktijk.

Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. The book begins by presenting the essentials of usability testing, which include focusing on the user and not the product; knowing when to conduct small or large studies; and thinking of usability as hill climbing. It then reviews testing options and places usability testing into the context of a user-centered design (UCD).

It goes on to dis...

Updated in a new 2nd edition, Agendas, Alternatives, and Public Policies has been reissued in this Longman Classics edition, featuring a new epilogue: Health Care Reform from Clinton to Obama. Comparing the Clinton administration in 1993 with the Obama administration in 2009 and 2010, Kingdon analyses how agenda setting, actors, and alternatives affect public policy.

It was Thomas Jefferson who envisioned the United States as a great 'empire of liberty.' In the first new one-volume history in two decades, David Reynolds takes Jefferson's phrase as a key to the saga of America - helping unlock both its grandeur and its paradoxes. He examines how the anti-empire of 1776 became the greatest superpower the world has seen, how the country that offered liberty and opportunity on a scale unmatched in Europe nevertheless founded its prosperity on the labour of bl...

"Psychology for Midwives" is an excellent aid in grasping the key concepts of psychology in a focused way, clearly demonstrating how the key concepts can be used within modern day midwifery practice settings. This is an easy to use, informative guide, with up to date sources of evidence."Kimberley Skinner, Student Midwife, Anglia Ruskin University, UK "Communication isn't just about giving information. It is about creating relationships.

This book is studded with academic references, but can ...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Featuring new experiments, a new essay, and new coverage of nanotechnology, this organic chemistry laboratory textbook offers a comprehensive treatment of laboratory techniques including small scale and some microscale methods that use standard-scale ("macroscale") glassware and equipment. The book is organized based on essays and topics of current interest and covers a large number of traditional organic reactions and syntheses, as well as experiments with a biological or health science focu...

Donald Francis McKenzie (1931-1999) was one of the foremost bibliographers of the twentieth century, and his contributions to the history of the book continue to exert great influence on the field. Early in his career, he made a detailed study of the archives of Cambridge University Press, focusing on the period 1696-1712. In the course of his research, McKenzie discovered quite different working practices and patterns from what had previously been assumed, and this two-volume book, published...