Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Robinson/McMurry/Fay’s Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections between organic, biological, and general chemistry, highlights the application of chemistry to students’ lives and careers. Lead author Jill Robinson strengthens the student orientation by creating more engaging, active learning opportunities for students and faculty.

With the 8th Edition, Robinson draws upon her exceptional tea...

The book is an indispensable companion to all students of biology, but particularly those enrolled in courses concerning experimental design, data analysis, hypothesis testing, research methods, or any practical project work.

This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...

How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an internationa...

Now in its fifth edition, Teaching Today is a comprehensive and readable introduction to teaching. Focusing on practical methods, techniques and strategies, Teaching Today has been one of the best-selling teacher training textbooks for the past 20 years. Retaining its practical and user-friendly approach, the fifth edition includes chapters on differentiation, equality, inclusion and working with stake-holders.

User experience (UX) design practices have seen a fundamental shift as more and more software products incorporate machine learning (ML) components and artificial intelligence (AI) algorithms at their core. This book will probe into UX design's role in making technologies inclusive and enabling user collaboration with AI. AI/ML-based systems have changed the way of traditional UX design.

Instead of programming a method to do a specific action, creators of these systems provide data and nurtur...

'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime.

Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, tran...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

A clear, intelligently-written guide to a crucial period of Spanish history