Write your first code in Java 17 using simple, step-by-step examples that model real-word objects and events, making learning easy. With Java 17 for Absolute Beginners you'll be able to pick up the concepts without fuss. It teaches Java development in language anyone can understand, giving you the best possible start.

You'll see clear code descriptions and layout so that you can get your code running as soon as possible. Author Iuliana Cosmina focuses on practical knowledge and getting you up...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

Understand everything you need to know about our democratic system—from the Constitution to present-day elections—with The Everything American Government Book.

If the confusion following the last presidential election is any indication, the average citizen knows precious little about the democratic system and the laws that affect their daily lives. The Everything American Government Book unravels the complexities of our democracy and provides you with the knowledge necessary to make the r...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

This unique textbook provides an introductory, yet comprehensive overview of the pharmaceutical sciences. It is the first text of its kind to pursue an interdisciplinary approach. Readers are introduced to basic concepts related to the specific disciplines in the pharmaceutical sciences, including pharmacology, pharmaceutics, pharmacokinetics, and medicinal chemistry.

In an easy-to-read writing style, the book provides readers with up-to-date information on pharmacogenomics and includes compr...

* 'Great art has dreadful manners...' Simon Schama observes at the start of his epic exploration of the power, and whole point, of art. 'The hushed reverence of the gallery can fool you into believing masterpieces are polite things, visions that soothe, charm and beguile, but actually they are thugs. Merciless and wily, the greatest paintings grab you in a headlock, rough up your composure and then proceed in short order to re-arrange your sense of reality...' * With the same disarming force,...

Do you teach English as a foreign or second language? Are your students at an intermediate or advanced level? If so, this book will save you a lot of lesson prep time. With 50 role plays that span a wide variety of topics, you'll almost always be able to find a role play that will fit your lesson topic.

Inside are role plays that cover everything from government regulation to messy roommates. With commonly taught topics like technology, music, job interviews, and movies. As well as more varie...

• A New Republic Best Book of the Year • The Globalist Top Books of the Year • Winner of the Maine Literary Award for Non-fiction •

Particularly relevant in understanding who voted for who in this presidential election year, this is an endlessly fascinating look at American regionalism and the eleven "nations" that continue to shape North America

According to award-winning journalist and historian Colin Woodard, North America is made up of eleven distinct nations, ea...

The book describes what it means to say the world is complex and explores what that means for managers, policy makers and individuals. The first part of the book is about the theory and ideas of complexity. This is explained in a way that is thorough but not mathematical.

It compares differing approaches, and also provides a historical perspective, showing how such thinking has been around since the beginning of civilisation. It emphasises the difference between a complexity worldview and the...

This publication provides essential reading for any language teacher. Pupil engagement in the language-learning process is key to success, and with this in mind the authors provide a comprehensive list of ideas as well as explaining the underlying principles of successful language-learning. Neil Jones, Assistant HeadteacherLearning a language, especially in a class or group, is an intensely practical subject.

Active participation by students is the key to successful language learning at any a...