Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

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Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.

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This book takes the guesswork out of writing your literature review, providing a step-by-step process that works with any data.

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