Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

The 2nd edition is completely revised with an additional 68 pages of indispensable material.Currently used as the educational handout for the transportation design students at Art Center as well as institutions around the world, H-Point is now available to aspiring car creators everywhere, clearly organizing the packaging standards that apply to car and truck design; along with insightful graphic explanations, this book demystifies the automotive design process and allows designers access to ...

Just how good is your world knowledge? Challenge friends and family with this interactive quiz book and discover who is the ultimate armchair explorer.

Providing a map of the entire process, this is the perfect textbook and guide to the often bewildering world of experimental design and statistics.

Shows you how to undertake your research better, quicker, and with as little hassle as possible. This book offers a comprehensive guide to better research practice and is fully compliant with research training requirements. It will also help you to acquire research methods skills as you proceed through your Masters or PhD programme.

Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

Need to raise your writing game? Save time and improve your grades, with this snappy guide to improving your academic writing.

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.