Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Questioning Performance Measurement: Metrics, Organizations and Power is the first book to interrogate the organizational turn towards performance metrics critically. Performance measurement is used to evaluate a diverse range of activities throughout the private, public and non-governmental sectors. But in an increasingly data driven world, what does it really mean to measure ‘performance’?

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.

Focusing on the methods that are commonly used by social scientists, this text introduces the regression methods for analysing spatial data.