An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

A student-friendly introduction to studies in developmental psychology that changed the way we think about the discipline today

A guide for students through their dissertation helping them to feel confident at every stage of their independent psychology research projects.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This book empowers you to take a fresh, effective approach to getting better data from your surveys.

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

Play in the Early Years offers students an accessible introduction to Play, considering key concepts and current debates taking place here and now.

The gold standard for navigating the literature about policy implementation and governance, this modern classic is the leading introduction to the study of implementation.

Based on the seminal text from the beginning of the Twenty-first Century, Doing Critical Management Research (SAGE, 2000), Alvesson and Deetz have broadened their focus to provide an authoritative and insightful framework for navigating critical theories and methods across all of the social sciences.

An accessible and engaging introduction to sociology to help you understand and make our complex social worlds better.