An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This handy text covers its theoretical foundations and provides a detailed guide to conducting IPA research.

As with the three previous titles in the Cultures and Globalization Series, this is a cutting edge collection from an international group of authors. Heritage and memory in particular are key themes in international cultural and media studies.

The only up-to-date, clear and practical guide to understanding and using MLM - authored by a world-renowned researcher in the field who can incorporate his own data to show how the method is applied

Implicit Measures is a key method used in experimental social psychology. Students and researchers often struggle to apply the method and this is the only up-to-date, clear and practical guide to understanding and using it.

Raises awareness and understanding of issues that will enhance even further the generally good conduct and interpretation of research in social and personality psychology.

Leading contributors combine practical pieces with overviews of the state of the art in the field, making this handbook essential reading for any student or researcher looking to apply multilevel techniques in their own research

An authoritative exploration of the current state of the creative industries, showing how students, researchers, entrepreneurs, practitioners and policy makers can make use of recent advances in the systematic study of the creative process on a population-wide scale.