A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

A concise introduction to the writings, life, and influences of Georg Simmel - an important sociologist whose work is now taught across sociological theory courses worldwide.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

Examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

This book's foremost emphasis is on practical applications, helping students to recognize the importance and utility of research in their professional lives, and to master research methods that are immediately applicable in their professional settings.

In this handbook, editors Philip Reichel and Jay Albanese bring together renowned scholars from around the world to offer various perspectives providing global coverage of the increasingly transnational nature of crime and the attempts to provide co-operative cross-national responses.

Introducing students to key theories and empirical findings of international conflict stemming from scientific research on core facets, this book covers the whole process of interstate war, from causes of conflict to escalation, conduct, resolution and recurrence.

Provides students with a snapshot of a particular theory/approach, the major thinkers associated with each theory, application to a single case study, and critical thinking and application questions to help students internalize the content presented and apply it to their own development as a counselor.

Ideal for Common Core initiatives, this much-needed book offers a step-by-step approach for teaching academic language, including case studies, classroom strategies, study questions, and more.