Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Introduces students to statistics using SPSS by using engaging subject matter and subjective and objective data.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Award-winning author Jim Knight outlines strategies for becoming an Impact School through targeted, consistent professional learning that is done with teachers, not to teachers.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A concise, quick-reference guide to key concepts in business ethics

This book is a guide to help schools understand how to deal with the ever-changing issues involving social networking and healthy female development, and provides a starting point of reference for school districts and policy makers.

Illustrated with contemporary examples, a new critical analysis of The Big Bang Theory, and in-depth methods for criticism, this updated Third Edition reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

A fully updated and accessible overview of randomized response

Case Studies in Nonprofit Management consists of original cases that are designed to teach students how to apply leadership and management principles that are essential for any nonprofit professional.