The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum to prepare students for a technology-driven and global culture.

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Introduces students to statistics using SPSS by using engaging subject matter and subjective and objective data.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Award-winning author Jim Knight outlines strategies for becoming an Impact School through targeted, consistent professional learning that is done with teachers, not to teachers.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A concise, quick-reference guide to key concepts in business ethics

Behavior and Classroom Management in the Multicultural Classroom provides general and special education teachers with the knowledge, skills, and strategies to make the proactive, active, and reactive interventions necessary to create a positive classroom environment in which all students can learn.

Provides a modern perspective on the most pressing issues for counseling clients with diverse cultural backgrounds and ethnicities, while simultaneously including the impact of long-standing patterns of discrimination and oppression in American society.

For beginning ELLs, a picture really is worth a thousand words! Using classroom-friendly techniques, this practical guide shows how to design lessons, select appropriate books, and more.