This book explores what reasoning is and what it is not. It includes background theory and a rationale for primary teachers alongside examples of how reasoning in primary mathematics and science classes can develop.

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

This book develops the reader's knowledge of how and when gender stereotypes form and how they can be perpetuated in various ways through and during a child's education.

This exciting seventh edition, now situated in a global context with international examples throughout, has been updated to now cover strategy and planning in the public sector; transparency, accountability and ethics; and non-profit management

A clear and student friendly introduction to the field of child development, from a psychological approach.

Using real research on antisocial behaviours such as cyberbullying, prejudice and discrimination, this text helps readers across the social sciences to understand the underlying theory behind statistical methods.

Rooted in evidence-based practice, this book introduces an approach to CBT for depression that integrates cognitive-behavioural models and therapies. It draws on components of first, second and third-wave CBT to help readers tailor therapy to the needs of individual clients.

"Roberts addresses the subjects that are troubling professionals across the globe, providing a sound theoretical base on which a professional viewpoint can be formed. Complex concepts are presented in a simple way, enabling readers at all stages to grasp difficult and often radical ideas quickly and easily." - Tony Barlow, Birmingham City University

Drawing on research exploring new media practices, this book explains and encourages classroom activity that makes purposeful and appropriate use of new media and is underpinned by a set of guiding principles for teaching literacy in contemporary times.