An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

Test Development and Validation by Gary Skaggs frameworks for test development and validation, and guidance for developing tests in straightforward language in one core text. Covering the changes in testing, technical development of tests and determining validity of tests, this book offers clear explanations within a real-world context.

A unique textbook on urban geography, taking a global perspective with a through theoretical grounding and an extensive and diverse range of case studies.

A practical introduction to the process of designing, doing and writing up research with children and young people.

Written in a lively and engaging style, this book will enable both supervisors and supervisees to get the best they can from the supervisory experience.