Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication, providing numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory.

This book provides all students need to start out a survey research project.

Providing a map of the entire process, this is the perfect textbook and guide to the often bewildering world of experimental design and statistics.

Shows you how to undertake your research better, quicker, and with as little hassle as possible. This book offers a comprehensive guide to better research practice and is fully compliant with research training requirements. It will also help you to acquire research methods skills as you proceed through your Masters or PhD programme.

Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

Need to raise your writing game? Save time and improve your grades, with this snappy guide to improving your academic writing.

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.