This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

Full of practical tips, exercises and summaries, this book continues to be a masterclass in qualitative research for students and researchers across the social sciences and beyond.

In her detailed and down-to-earth style, Zina O'Leary sets out how to approach each stage of your research project; from choosing a research design and methodology to collecting and analysing data, then communicating your results - while showcasing best practice along the way.

The classic text in multilevel analysis, dealing with everything you need to know, has been hugely revised and added to and is supported by all the software. A must-have for modellers.