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Pearson (985)
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Principles of Marketing / 8th European edition
2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook
Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...
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Microbiology: An Introduction / 13th edition
plus Pearson Modified MasteringMicrobiology with Pearson eText, Global Edition
2020 || Paperback || Gerard J. Tortora e.a. || Pearson
For pre-nursing and allied health students (including mixed-majors courses). This package includes Pearson Modified Mastering Microbiology . Cutting edge microbiology research for today's learners Tortora, Funke, and Case's Microbiology, An Introduction brings a 21st-century lens to the #1 best-selling text on the market. Known for its exceptionally clear presentation of complex topics, this trusted text provides a careful balance of concepts and applications, pedagogically superior art, and ...
Exploring Strategy (e-book)
2022 || E-book via Bookshelf || Richard Whittington e.a. || Pearson
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...
Accounting for Non-Accounting Students (e-book)
2021 || E-book via Bookshelf || J. Dyson e.a. || Pearson
For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of e...
Financial Accounting: An International Introduction / 7th Edition
An International Introduction
2022 || Paperback || David Alexander e.a. || Pearson || ook als eBook
Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.
This approach enables the teaching of financial accounting in a way that is not country-specific. ...
Consumer Behavior: Buying, Having, and Being, Global Edition (e-book)
2022 || E-book via Bookshelf || Michael Solomon || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investiga...
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Chemistry / 8th Global Edition
2020 || Paperback || John McMurry e.a. || Pearson || ook als eBook
Robinson/McMurry/Fay’s Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections between organic, biological, and general chemistry, highlights the application of chemistry to students’ lives and careers. Lead author Jill Robinson strengthens the student orientation by creating more engaging, active learning opportunities for students and faculty.
With the 8th Edition, Robinson draws upon her exceptional tea...
Intro to Python for Computer Science and Data Science: Learning to Program with AI, Big Data and The Cloud, Global Edition
2021 || Paperback || Paul Deitel || Pearson
The Mentoring Manual
2021 || Paperback || Julie Starr || Pearson
As a mentor you must be many things: role model, expert, advocate, cheerleader, enforcer and friend. Plus, you must make a positive, lasting difference to the knowledge, skills and prospects of your mentee.
So, being a mentor is a big responsibility. But with The Mentoring Manual, getting it right is easy.
Based on methods developed - and proven - in business, this highly practical book will show you how mentoring works, take you step-by-step through everything you need to know and do, and ...
The Coaching Manual / 5th edition
2021 || Paperback || Julie Starr || Pearson
The Coaching Manual is based on methods developed - and proven –in business, this highly practical book will show you how coaching works, take you step-by-step through everything you need to know and do, and show you how both parties can get the best from the relationship
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching.
This carefully revised edition will guide you through the enti...
