Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Build your calm, work with purpose, live your life. A step-by-step mindfulness coaching programme so you can make mindfulness part of your everyday routine and better manage stress, anxiety and insecurity. The Mindfulness Habit provides an 8-week, peer reviewed mindfulness course alternating with chapters that tackle practical workplace challenges in a relatable and compassionate way.

Topics include working with uncertainty and insecurity; stress and burnout; anxiety; switching off from work,...

Speak Out, Listen Up helps you to navigate power differences and speak up with confidence in a way that you will be heard. But it’s no good speaking up if there isn’t anyone listening, so we also help you to understand how your power enables others to speak up and how it might silence them. Previous edition shortlisted for CMI Management Book of the Year 2020.

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.