This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.

Focusing on how to conduct and lead groups in a variety of therapeutic settings, this book covers theory, process, leadership, techniques, ethics, special populations and challenges as they relate to group work in a positive, realistic and knowledgeable way.

By using a simple, identical format for each case, this text facilitates student learning through comparative review, providing a deeper understanding about the complexity and steps required to achieve nonprofit social innovation.

A student-friendly introduction to the broad field of leisure studies, encouraging students to engage in reflexive analysis of their own common sense understandings of contemporary leisure practices.

Outlines a distinct approach to community practice born out of the intersection among social movements, day-to-day organizing, and the lessons of five decades of community change practices. This book is suitable for anyone involved in community organization, community health, and community activism practice research and policy.

This Second Edition provides a clear roadmap to the complexity of action research whilst explaining how action research is defined, its traditions and history, and the rationale for using it.

This book presents an overview of common SPSS commands and contains a collection of more or less independent sections to help readers find the specific information they need.

Designed to teach students the fundamental interviewing tools (e.g., empathy, reflection, summarizing, etc.) that comprise professional clinical contact and can be used in all clinical skills courses and practica across the human services.

A collection of practical articles on best practices in classroom management and assessment by the premier researchers and authors in the US and UK.