Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management. The authors set out the key themes, arguments, trends and future research trajectories of talent management, highlighting major works in the field.

As a research topic with a fragmented body of knowledge, pluralistic perspectives are summarised, while workforce differentiation emerges as a central element. ...

Now in its fourth edition, this popular textbook introduces prospective and practicing English teachers to current methods of teaching literature in middle and high school classrooms. This new edition broadens its focus to cover important topics such as critical race theory; perspectives on teaching fiction, nonfiction, and drama; the integration of digital literacy; and teacher research for ongoing learning and professional development. It underscores the value of providing students with a r...

Using an accessible yet rigorous approach, Active Filters: Theory and Design highlights the essential role of filters, especially analog active filters, in applications for seismology, brainwave research, speech and hearing studies, and other medical electronics. The book demonstrates how to design filters capable of meeting a given set of specifications. Recognizing that circuit simulation by computer has become an indispensable verification tool both in analysis and in design, the author em...

Managing Workplace Diversity, Equity, and Inclusion bridges the gap between social science theory and research and the practical concerns of those working in diversity, equity, and inclusion by presenting an applied psychological perspective. Using foundational ideas in the field of diversity, equity, and inclusion as well as concepts in the social sciences, this book provides a set of cognitive tools for dealing with situations related to workplace diversity and applies both classic theories...

This textbook provides an introduction to energy analysis for those students who want to specialise in this challenging field. In comparison to other textbooks, this book provides a balanced treatment of complete energy systems, covering the demand side, the supply side, and the energy markets that connect these. The emphasis is very much on presenting a range of tools and methodologies that will help students find their way in analysing real world problems in energy systems.

This new edition...

This second edition of The Handbook of Journalism Studies explores the current state of research in journalism studies and sets an agenda for future development of the field in an international context. The volume is structured around theoretical and empirical approaches to journalism research and covers scholarship on news production; news content; journalism and society; journalism and culture; and journalism studies in a global context. As journalism studies has become richer and more dive...

Statistics for Linguists: An Introduction Using R is the first statistics textbook on linear models for linguistics. The book covers simple uses of linear models through generalized models to more advanced approaches, maintaining its focus on conceptual issues and avoiding excessive mathematical details. It contains many applied examples using the R statistical programming environment.

Written in an accessible tone and style, this text is the ideal main resource for graduate and advanced unde...

Applauded for its clarity, this accessible introduction helps readers apply multilevel techniques to their research. The book also includes advanced extensions, making it useful as both an introduction for students and as a reference for researchers. Basic models and examples are discussed in nontechnical terms with an emphasis on understanding the methodological and statistical issues involved in using these models.

The estimation and interpretation of multilevel models is demonstrated using...

A New Reference Grammar of Modern Spanish is a comprehensive, cohesive and clear guide to the forms and structures of Spanish as it is written and spoken today in Spain and Latin-America. It includes clear descriptions of all the main grammatical phenomena of Spanish, and their use, illustrated by numerous examples of contemporary Spanish, both Peninsular and Latin-American, formal and informal. Fully revised and updated, the sixth edition is even more relevant to students and teachers of Spa...