Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

An essential how-to guide appropriate for trainees and practitioners to give them all the tools they need to develop writing for reflective practice.

Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.

Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries.

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.

A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.

An approachable, holistic guide to qualitative inquiry across a wide range of interpretive perspectives, including thematic, narrative and arts-based types of inquiry, now with updated examples, a fresh text design and improved navigation.

Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots and calls for a more critical approach to the rollout of emotional AI in public and private spheres.