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Resultaten (268)
Introduction to Sport Marketing / 2nd edition
Second Edition
2015 || Paperback || Aaron C.T. Smith e.a. || Taylor & Francis
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...
Think Like a UX Researcher / 1st edition
How to Observe Users, Influence Design, and Shape Business Strategy
2019 || Paperback || David Travis || Taylor & Francis
This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.
morgen verzonden
A Course in English Language Teaching / 2nd edition
2012 || Paperback || Penny Ur || Cambridge University Press
A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.
It i...
Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...
Woman Hollering Creek
2004 || Paperback || Sandra Cisneros || Bloomsbury Publishing
This is a collection of short stories which bring to life the sounds and smells of Mexico - with breathtaking range and authority, whose characters give life to the varied life on both sides of the Mexican border. From a young girl revealing secrets only an eleven-year-old can know, to a witch woman circling above the village on a pre-dawn flight, the women in these stories offer tales of pure discovery, filled with moments of infinite and intimate wisdom.
morgen verzonden
Kanski's Clinical Ophthalmology / 9th Edition
A Systematic Approach
2019 || Hardcover || John Salmon || Elsevier
Through eight outstanding editions, Kanski's Clinical Ophthalmology has been the classic specialty textbook, providing the perfect ophthalmology foundation for trainees and a valuable reference source for experienced practitioners. Building on the previous edition by Dr. Brad Bowling, Dr.
John Salmon from Oxford University has comprehensively revised the textbook. The 9th Edition retains Dr. Kanski's highly effective format of succinct text and visually dynamic presentation, providing authori...
The Future of Management
2021 || Hardcover || Gary Hamel e.a. || Harvard Business Review Press
What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.
Why? The management paradigm of...
morgen verzonden
Developing a Business Case
Paperback || Harvard Business Review || Harvard Business Review Press
How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...
UX for Developers
How to Integrate User-Centered Design Principles Into Your Day-to-Day Development Work
2018 || Paperback || Westley Knight || APress
Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products.
Method Meets Art / 3rd Edition
Arts-Based Research Practice
2023 || Paperback || Patricia Leavy || Guilford Publications
Accessible graduate text and scholarly resource, revised and updated: 30% new material includes new genres (slam poetry, comics/graphic novels, installation art, and others), new exemplars, guidance on research design, and tips for getting started. *Well-known author uses nontechnical language for an interdisciplinary audience; competing titles are discipline-specific or more advanced.
The only book on ABR to cover all eight arts genres (narrative inquiry, fiction-based research, poetry, mus...