An illustrated celebration of architecture with bricks - the most traditional, inexpensive and flexible of building materials - in a series of recent modern projects.

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

Doing Research is a clear introduction to the methods and techniques required for research. It answers questions like: what does ‘doing research’ actually mean, how do you design a research project, what steps do you have to take, how do you collect data and what are the pitfalls?

Doing Research sheds light on the complicated process of research. It teaches you research skills one step at a time. It discusses the theory based on the four phases of applied and fundamental research: design,...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

As the second book in the ‘this human’ series, Design Character explores the values, ethics, and motivations behind every designer. It helps the reader navigate their inner world and create an authentic practice that is deeply informed by who they are at their core.

Perfect for a designer, or anyone keen to understand how values inform their actions, this book is for those wanting to have more impact with their work and accelerate mastery in their practice.

We have entered an era that a...

Brigid Laffan on her lecture 'Can Collective Power Europe Emerge from Putin’s War?':

‘On 24 February 2022, the post-war international order ended, as did the 1989 peace dividend. A major nuclear power, Russia, invaded its neighbour Ukraine, targeting civilians, reducing urban centres to a rubble and triggering a major displacement of people in Europe. For the European Union (EU) and the wider community of democracies, this is a critical juncture with implications for the security and poli...

This textbook deals in six chapters with the application and design of composite steel and concrete structures for buildings according to Eurocode 4.

• Chapter 1 gives a general overview of the characteristics, design and construction, and applications of composite beams, floors and columns. Also the advantages and disadvantages of the different structural solutions are discussed.

• Chapters 2 to 5 provide detailed information about the design methods and assessment rules in EN 1994 for ...