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62,00
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Experiential Marketing

Integrated Theory & Strategic Application

2022 || Paperback || Rose Leahy e.a. || SAGE

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

182,00
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met 5% korting 172,90
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Bestel

Experiential Marketing

Integrated Theory & Strategic Application

2022 || Hardcover || Rose Leahy e.a. || SAGE

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.