Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

With a newly enhanced, realistic art program, this updated edition of Seeley's Anatomy & Physiology comes to life. Written for the two-semester anatomy and physiology course, this text is comprehensive enough to provide the depth necessary for those courses not requiring prerequisites and is presented with such clarity that it nicely balances the thorough coverage. Clear descriptions and exceptional illustrations combine to help students develop a firm understanding of anatomy and physiology ...

The best tool for practicing language awareness

The best tool for practicing language awareness. The Everyday Writer with Exercises is an open invitation to develop awareness about the language we choose and use to write about topics we care about. Andrea Lunsford, with new contributing authors, offers a student-friendly companion that builds the skills, habits, and strategies college writers need to make decisions—to make something happen in the world—every day. They invite us to learn, ...

The 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focus on genetic analysis, quantitative problem solving, and experimentation continues in this new edition. The 12th edition also introduces SaplingPlus, the best online resource to teach students the problem solving skills they need to succeed in genetics.

SaplingPlus combines Sapling's acclaimed automatically graded online homework with an extensive suite of engaging multimed...

In a world still suffering from the COVID-19 pandemic, immunology, infectious disease testing, and vaccine development have never been more relevant to the public discourse. This COVID-19 and Digital Update of Kuby Immunology adds COVID-19-relevant content through the text and support in Achieve, Macmillan’s next-generation online learning system.

Achieve offers powerful multimedia assets, active learning activities, and assessment tools to support immunology students and instructors.

Offering a comprehensive introduction to the comparison of governments and political systems, this new edition helps students to understand not just the institutions and political cultures of their own countries but also those of a wide range of democracies and authoritarian regimes from around the world. This new edition offers:-A revised structure to aid navigation and understanding-New learning features, 'Using Theory' and 'Exploring Problems', designed to help students think comparatively...

Written by one of the world's leading authorities on image-based methods this is the first book to investigate, in depth, the use of photographs and photo images in research. Using real world case studies and over 40 images it explains the conceptual and methodological approaches needed to study photographs and images.

Comprising 12 accessible chapters from leading experts in the field, this book brings together in one volume the major approaches to CBT practised in Britain today and will prove essential reading for both CBT trainees and practitioners.

Explores the field of research ethics and presents a distinctive perspective; one that is at odds with the assumptions underpinning ethical regulation, but also with the views of many qualitative researchers today.