In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy execution work.

In an enjoyable and to-the-point style, The Strategy Handbook guides you through a four-step approach to strategy execution and shows you how this approach can be tailored to the sp...

ASML’s Architects

In the 1980s the American heavyweights Perkin-Elmer and GCA came under incredible fire from their Japanese competitors Canon and Nikon in the chip lithography market. As a result, the US lost its two-decade monopoly on this key technology, which is the driving force behind Moore’s law.

Meanwhile, an obscure, inconsequential lithography company in the Netherlands was taking its first steps. This company, ASML, is now an unparalleled success. It is the world’s biggest a...

„I thoroughly enjoyed reading the book. It is exceedingly informative and reads extremely well, it has a logical structure throughout and also for me a lovely rhythm and pace.“

Dr Simon Templar, Visiting Fellow, Cranfield Centre for Logistics and

Supply Chain Management, Cranfield School of Management,

Cranfield University, United Kingdom.

“During more than 40 years of engaging with European and global intermodal transport I have seen its development with all the ups and downs that belo...

This thesis argues that in order to increase the likelihood that product lifetime extension in a circular economy will be successful from both an environmental and an economic perspective, industrial designers need to be able to control not only the spatial dimension (materialization and geometry) of products, but also their temporal dimension. This temporal dimension is related to the number and duration of product use cycles and the duration of the total product lifetime. To enable industri...

The fantastic works of Antoni Gaudí and the Amsterdam School still appeal to the imagination. And although the architects never met each other, they were children of the same period. They looked for beauty and individuality in a world which was becoming increasingly functional and impersonal.

At the heart of their designs are nature and its organic forms, craftsmanship and traditional materials. At the same time, though, they did not turn their backs on modernity, embracing new techniques an...

The book examines the legal guarantees provided under the European Union (EU) and the World Trade Organization (WTO) rules for the development of electricity transmission systems, either by constructing new transmission lines or by increasing transmission capacity. In the context of analysis of trade rules, the book makes the argument that, if long-distance trade in electricity remains a feasible option, the development of electricity transmission projects must be made subject to economic, te...

For English see below

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Van Le Corbusier tot MVRDV en van Diller+Scofidio tot Peter Eisenman: ontwerpers loerden al vanaf het einde van de jaren ’20 naar film, benieuwd of dit medium de representatie en communicatie van architectuur en stedenbouw zou kunnen verbeteren.

De films in Spots in Shots laten ons de gebouwde omgeving op een verrassende en verrijkende manier ervaren. Hun makers vertellen via omwegen over architectuur. De verhalen gaan niet zozeer over de materie, constructie en bek...

"There is no gap between Is and Ought, but there is a gap between fact and norm."

"There is a difference between legal powers and legal competences, but there are no power-conferring rules."

"There is no obligation to comply with contracts."

"There are no regulative rules, and all rules are constitutive."

All these claims are controversial in the eyes of many legal theorists. This book argues that they are all true, or justified, if understood in the proper context. The argument starts from t...

Historians not only have knowledge of history, but by writing about it and engaging with other historians from the past and present, they make history themselves. This companion offers young historians clear guidelines for the different phases of historical research; how do you get a good historical question? How do you engage with the literature? How do you work with sources from the past, from archives to imagery and objects, art, or landscapes? What is the influence of digitalisation of th...