Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Here it is, a broad scope of VAT topics, touching all kind of different subjects from one world,

the world of VAT.

Some wordings in this book are referring to the same meaning, used in different

terminology. When talking about taxes, I mean VAT. When talking about a company, I mean

a VAT entrepreneur (unless stated otherwise). The law and relevant decrees are used as a basis in order to compile this book. Since some regulations are not clear or because some practical issues are not reflected ...

In de jaren na de kredietcrisis hebben financiële instellingen het nieuws gedomineerd en vaak op negatieve wijze. De oorzaak van de kredietcrisis lag, zoals inmiddels bekend, niet in de reguliere, traditionele dienstverlening van banken, maar lag in het trading-bedrijf (het voor eigen rekening handelen in complexe financiële producten.

De Dealingroom is het eerste en enige boek dat inzicht geeft in hoe banken en hedgefunds precies hun geld verdienen met de handel in deze complexe producte...

Er zijn grote problemen met de manier waarop we onze economie vormgeven. De volhoudbaarheid daarvan roept steeds meer vragen op. In "Economie moet beter" laat Roel Jongeneel zien dat de crises rond economie en het economisch handelen niet losgezien kunnen worden van manco’s in het economisch denken. Door met economen in dialoog te gaan en hen te bevragen op hun assumpties, mensbeeld en world view probeert hij de kritieke punten bloot te leggen. Tenslotte biedt hij, vanuit een christelijk-fi...

Over the past decade, the proposal for a Universal and Unconditional Basic Income (UBI) has become a serious alternative in policy-making circles. UBI promises replace the complex welfare bureaucracy with a single benefit – abandoning targets (such as the unemployed) and activation instruments (such as job-search requirements). This disarmingly simple idea has inspired policy experiments in many countries, the Netherlands among them. I show how UBI became a credible policy alternative in th...

Geld speelt een hoofdrol in elke fase van je leven. Het bepaalt waar je woont, hoe je werkt, wat je kunt doen en soms ook moet laten. Toch leren we zelden hoe we er echt mee kunnen omgaan. In De economie van je leven loodst financieel expert Chris Sugira je door de belangrijkste financiële keuzes van je leven: van je eerste loon tot je pensioen en alles daartussenin.

Wat begint bij de basics – loon, belastingen en budgetteren, groeit uit tot inzicht in beleggen, vastgoed, fiscaliteit en pe...

This applied, student-oriented approach emphasizes how to think and act like a successful manager as students examine the fundamentals of employee behavior. Updated learning features and chapter-opening "Real-World Challenges," the latest research findings and revised content all reflect today's most recent changes in organizational behavior(OB).

Current, applied examples from well-known organizations work with in-chapter cases, self-assessments, video cases and exercises to create a reader-f...

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life?from cheating and crime to sports and child-rea...

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their wo...