In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and ...

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies

“Mind-expanding . . . This important book offers a highly persuasive argument that a new kind of virtual world, the metaverse, marks a profound new stage in this long human quest for fulfillment through creation.”—Chris Anderson, Hea...

Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.

This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...

This innovative and timely book critically explores and demonstrates how both the tourism system and tourism destinations can adapt and act to mitigate, avoid, or solve injustices in destinations.

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail.

This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas ab...

"Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play―and enrich our lives in every way."--Next Big Idea Book Club "One of the most important lessons we can learn in this technology-driven world."

--Soledad O'Brien, broadcast journalist and producer "Susan McPherson's depth, candor, and care position The Lost Art of Connecting as much more than a career ...

As the CEO of a successful multinational company she built from the ground up, Ruth has been given aggressive and ambitious goals by her board to prepare the company for sale. However, her team cannot seem to rise to the challenge. They continue to underperform at every step, making the board's ambitious targets feel more and more like a pipe dream. As she stares at her packed calendar, she wonders how she's going to get everyone to pull together and deliver the results she's promised. In Dif...