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Resultaten (79)
Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
Auditing / 4th edition
Assurance and Risk
2016 || Paperback || W. Robert Knechel e.a. || Taylor & Francis
Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of account...
Sales Management
Analysis and Decision Making
2019 || Paperback || Thomas N. Ingram e.a. || Taylor & Francis
This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.
Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...
The History of Economic Thought / 2nd edition
A Reader
2013 || Paperback || Steven G Medema e.a. || Taylor & Francis
From the ancients to the moderns, questions of economic theory and policy have been an important part of intellectual and public debate, engaging the attention of some of history's greatest minds. This book brings together readings from more than two thousand years of writings on economic subjects. Through these selections, the reader can see first-hand how the great minds of past grappled with some of the central social and economic issues of their times and, in the process, enhanced our und...
Managing Technology Entrepreneurship and Innovation
2015 || Paperback || Paul Trott e.a. || Taylor & Francis
Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures.
The text is separated into three parts providing a roadmap for successful entrepreneurial projects:Part I fo...
Producing and Directing the Short Film and Video
2023 || Paperback || David K. Irving e.a. || Taylor & Francis
maandag verzonden
A Short Guide to Political Risk
2021 || Paperback || Robert McKellar || Taylor & Francis
In a competitive and increasingly internationalised business world, many companies rely on the high risk/reward ratio of operating in unstable areas. Those companies willing to engage in emerging or developing countries can often be exposed to a politically volatile environment over which they have little control. Political risk, therefore, is one of the most hazardous challenges that an international business can face.
In A Short Guide to Political Risk you will find a business-centric intro...
Improving Sustainability in the Hospitality Industry
2023 || Paperback || Frans Melissen e.a. || Taylor & Francis
This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
Organization Design
The Practitioner's Guide
2023 || Paperback || Naomi Stanford || Taylor & Francis
This new and updated third edition of Organization Design looks at how to (re)design an organizational system in order to increase productivity, performance and value. This edition has an enhanced international focus, new materials and pedagogical features.
The OEE Primer
Understanding Overall Equipment Effectiveness, Reliability, and Maintainability
2010 || Paperback || D.H. Stamatis || Taylor & Francis
Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...