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Resultaten (1476)
maandag verzonden
HBR's 10 Must Reads 2025
The Definitive Management Ideas of the Year from Harvard Business Review
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
maandag verzonden
HBR Guide to Retaining Your Best People
2025 || Paperback || Harvard Business Review || Harvard Business Review Press
The HBR Guide to Retaining Your Best People offers concrete advice and tactics to keep valuable employees engaged and loyal to your organisation. You'll discover how to meet their intrinsic needs, create opportunities for career development, and build a workplace where they want to excel.
maandag verzonden
The Consolations of Philosophy
2024 || Paperback || Alain de Botton || Van Ditmar Boeken B.V.
Sets six of the finest minds in the history of philosophy to work on the problems of everyday life. Here then are Socrates, Epicurus, Seneca, Montaigne, Schopenhauer and Nietzsche on some of the things that bother us all: lack of money, the pain of love, inadequacy, anxiety; the fear of failure and the pressure to conform.
maandag verzonden
Four Ways of Thinking
Statistical, Interactive, Chaotic and Complex
2024 || Paperback || David Sumpter || Van Ditmar Boeken B.V.
Nudge / 1st edition
Improving Decisions About Health, Wealth and Happiness
2022 || Paperback || Richard H. Thaler e.a. || Penguin
The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insigh...
Macroeconomics / 8th edition
A European text
2022 || Paperback || Michael Burda e.a. || Oxford University Press
Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...
The Advertising Effect: How to Change Behaviour
2014 || Paperback || Adam Ferrier || Oxford University Press
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.
maandag verzonden
Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
Influence:
The Psychology of Persuasion / New and Expanded UK
2021 || Paperback || Robert B Cialdini || HarperCollins
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...
